Nike SB
One-off box for the new NBA game on PS4
One-off box for the new NBA game on PS4
Project type
Project type
Packaging Design
Packaging Design
Company
Company
NikeSB
NikeSB
Location
Location
UK
UK
Industry
Industry
Sport
Sport
Role
Role
Graphic Design
Graphic Design
Tools
Tools
Adobe
Adobe
The brief
Paul George, Nicknamed "PG-13", he is a nine-time NBA All-Star and six-time member of the All-NBA Team, as well as a four-time member of the NBA All-Defensive Team. In 2015 was the cover star for the new NBA game on playstation.
Nike invited the UKs top basketball influencers around the UK for a personal game with the NBA squad during their time in London. We were tasked with created a unique box that fit Paul Georges signature shoes, a copy of the game and tickets to the match.
We had a short timeframe to do it in, roughly 2 weeks from conception to delivery.
The brief
Paul George, Nicknamed "PG-13", he is a nine-time NBA All-Star and six-time member of the All-NBA Team, as well as a four-time member of the NBA All-Defensive Team. In 2015 was the cover star for the new NBA game on playstation.
Nike invited the UKs top basketball influencers around the UK for a personal game with the NBA squad during their time in London. We were tasked with created a unique box that fit Paul Georges signature shoes, a copy of the game and tickets to the match.
We had a short timeframe to do it in, roughly 2 weeks from conception to delivery.
Project type
Packaging Design
Company
NikeSB
Location
UK
Industry
Sport
Role
Graphic Design
Tools
Adobe
The brief
Paul George, Nicknamed "PG-13", he is a nine-time NBA All-Star and six-time member of the All-NBA Team, as well as a four-time member of the NBA All-Defensive Team. In 2015 was the cover star for the new NBA game on playstation.
Nike invited the UKs top basketball influencers around the UK for a personal game with the NBA squad during their time in London. We were tasked with created a unique box that fit Paul Georges signature shoes, a copy of the game and tickets to the match.
We had a short timeframe to do it in, roughly 2 weeks from conception to delivery.
The brief
Paul George, Nicknamed "PG-13", he is a nine-time NBA All-Star and six-time member of the All-NBA Team, as well as a four-time member of the NBA All-Defensive Team. In 2015 was the cover star for the new NBA game on playstation.
Nike invited the UKs top basketball influencers around the UK for a personal game with the NBA squad during their time in London. We were tasked with created a unique box that fit Paul Georges signature shoes, a copy of the game and tickets to the match.
We had a short timeframe to do it in, roughly 2 weeks from conception to delivery.